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Lili - Brandili

Project type

Avatar 3D - Digital Influencer

Local

Brazil

With more than 50 years of history in the textile industry and being a reference in the Children's Fashion segment for boys or girls, Brandili realized that the time to update its communication had arrived. An important decision was to move towards the Digital Influencer concept with a 3D Avatar, since in addition to the children wearing the pieces, the brand needed to communicate with parents, retailers and different types of customers throughout Brazil.

At this moment, Lili was born, the official spokesperson for the brand created by Estúdio Hithan 3D.

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